“The more vivid the image, the more likely it is to cleave to its locus. What distinguishes a great mnemonist…is the ability to create these sorts of lavish images on the fly, to paint in the mind a scene so unlike any that has been seen before that it cannot be forgotten…
When forming images, it helps to have a dirty mind. Evolution has programmed our brains to find two things particularly interesting, and therefore memorable: jokes and sex–and especially, it seems, jokes about sex…Even memory treatises from comparatively prudish eras make this point. Peter of Ravenna, author of the most famous memory textbook of the fifteenth century, first asks the pardon of chaste and religious men before revealing ‘a secret which I have (through modesty) long remained silent about: if you wish to remember quickly, dispose the images of the most beautiful virgins into memory palaces; the memory is marvelously excited by images of women.'” (Moonwalking with Einstein)(Australian Memory Champion Daniel Kilov also acknowledges this fantastic phenomenon.)
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