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What’s with the Picmonic Road Trip? 10 Reasons We’re Driving

For anyone who visits our website, is a fan of our social media pages, or logs into our application, it’s no secret that two of our Picmonic team members are on a massive cross country road trip visiting medical schools. We’re being pretty in-your-face about the whole affair, and why not? It has been a massive undertaking and it’s something our company is really proud of. So if you’re just now jumping on our bandwagon, let me catch you up. On August 19th, two of our faithful marketing team members (Kristin Sheff and Picmonic co-founder Adeel Yang) embarked on a massive “Picmonic roadtrip” with a map and a plan to visit over 50 medical schools. If it sounds like a daunting and exhausting adventure, it’s because it is: 25 states, 27 cities, 50 medical schools, in 36 days, 110 hours, over a total of 7,000 miles. If you’re a sane human being, you must be asking WHY?!

Here are the top 10 reasons we decided to take a leap of faith and get behind the wheel in order to spread the word about Picmonic.

10. Driving is cheaper than flying. Of course we’ve been eager to visit every medical school since the day we launched. We even had the chance to stop by a few earlier in the spring (here and here, specifically). Unfortunately, flying to each of these schools in a cushy business class seat is just not in the budget. Thus: put the pedal to the metal! 9. Road trip snacks. Red vines, powdered donuts, Flaming Hot Cheetos, Gatorade, Pringles, sunflower seeds, gummy candy, need I go on? 8. It’s about time we put some faces to these names. We talk to med students literally every single day…from behind our computer screens or over the phone. We’re eager to meet our devoted students and advocates! 7. Who wouldn’t want to clutter their Instagram accounts with filtered photos of monumental medical universities? #obvi 6. In addition to meeting students, this is a great opportunity for us to get to know faculty and administrators. A lot of educators email us asking for more information about our out-of-the-box methodology and the research backing it up. This trip is a chance for us to sit down and have some real-talk with the folks who educate you! 5. We need more Twitter followers. (You can follow us here!) We’ve been seeking creative ways to get more buzz on social media and we found it! Lots of students have been tweeting @Picmonic during these presentations. Don’t forget to tweet @KristinSheff and @AdeelYang so they don’t feel left out. 4. If you haven’t noticed, we don’t do things the traditional way. Sure we could have spent thousands on Google AdWords, paid a bunch of interns to ghostwrite about Picmonic on forums, plastered Nude Mona on billboards in every college town (that one’s actually not a bad idea…). But what we really wanted to do is use our marketing resources to actually get in front of med students. We love Picmonic, and we’re pretty positive when you watch us talk about it, you’ll start to love it too. 3. Kristin and Adeel lost a bet. (Just kidding.) 2. Feedback. Feedback. Feedback. Talking with medical students and hearing their testimonials and feedback first hand is a massive priority for Picmonic. How are we supposed to ensure that we’ve always got your back if we’re out of touch with what’s really going on? We’re learning that every med school has their own DNA (bad medical pun, sorry), and no two campuses are exactly alike. Students have different personalities and priorities, and meeting with you face-to-face on this Picmonic road trip ensures that we can speak directly to what you want, NOT what the big test prep companies think you want. We want to hear what you want first hand. 1. As soon as we realized it was feasible, we decided to do it. We did the math, drew the route on our map, and started making phone calls. We’ve always been a little crazy, and this isn’t really a special occasion. For Picmonic, crazy is kind of the status quo. When someone says there’s no way you can make it to 50 medical schools in a month, in one car, on a budget…we get behind the wheel and go.
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