Master The McDonaldization of Society with Picmonic for College

With Picmonic, facts become pictures. We've taken what the science shows - image mnemonics work - but we've boosted the effectiveness by building and associating memorable characters, interesting audio stories, and built-in quizzing.

The McDonaldization of Society

The McDonald-eyes of Society
Picmonic
The McDonaldization of Society is a metaphorical example of the rationalization of society. The characteristics of a society that is rationalized include progress towards efficiency, predictability, calculability, and replacing nonhuman technology. This leads to greater control within society.
5 KEY FACTS
Efficiency
E-fisherman

Rationalization of a society leads to a great deal of emphasis on finding the best or optimum means to an given end. Efficiently organizing food production leads to the ability for people to easily access food at home, in a restaurant or in their cars.

Predictability
Predictable-meal

Rationalization of society, characterized by McDonaldization, relies heavily on predictability. We want to ensure predictability from one place to another, and people want to know what to expect, without any surprises.

Calculability
Calculator

Calculability refers to the fact that modern rational societies have moved towards the mentality of quantity over quality. Being able to calculate uniformity is important for companies like McDonald's.

Substitution with Nonhuman Technology
Robot replacing Human

Societies that are rationalized move towards substitution with nonhuman technology because of the limitations people present. People have the capacity to think and act in unanticipated ways. Conversely, nonhuman technology is more efficient, predictable, more calculable and doesn't act in unforeseen ways.

Control
Controller

Control is another important aspect of rationalizing society, or the McDonaldization of society. Rational systems are oriented towards control, especially over the uncertainties of life, like other people. This explains managers controlling production by being in charge of employees.

Unlock all 5 facts & definitions with Picmonic Free!

JOIN FREE

Take the The McDonaldization of Society Quiz

Picmonic's rapid review multiple-choice quiz allows you to assess your knowledge.

START QUIZ NOW

It's worth every penny

Picmonic for College Covers

College
0+ Videos
0+ Facts

Our Story Mnemonics Increase Mastery and Retention

Memorize facts with phonetic mnemonics

Unforgettable characters with concise but impactful videos (2-4 min each)

Ace Your College Classes & Exams with Picmonic:

Over 870,000 students use Picmonic’s picture mnemonics to improve knowledge, retention, and exam performance.

Choose the #1 College student study app.

Picmonic for College covers information that is relevant to your entire College education. Whether you’re studying for your classes or getting ready to conquer , we’re here to help.

Works better than traditional College flashcards.

Research shows that students who use Picmonic see a 331% improvement in memory retention and a 50% improvement in test scores.