Collective behavior describes how social movements begin, and consists of many people working towards a goal.
Collective behavior is usually transitory, and aggregates of people arise to "do something" about a perceived problem, to fulfill a perceived need.
Social movements are activities that lead to social change. A movement forms when people identify a problem in their society and decide it is of sufficient magnitude and importance that they need to organize, and find a way to resolve it.
Change occurs with social movements through ongoing interaction. Members define the problem as they see it, then discuss and agree upon a course of action to remedy the problem.
The members of the movement need to work out a strategy to sell their conception of the problem and proposed remedy to help accomplish their change goals. Thus, they need to expand their membership base to do the various types of work that are vital to the organization's cause.
Once a majority of citizens get behind the movement's cause, they can press their legislators to "do something" about the problem, affecting public policy.
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